2021 Black Friday Patterning

 Thompson Marketing Consulting conducts a patterning exercise with 110+ retailers on Black Friday to understand the strategy and tactics retailers are using to capture sales.  

 Thompson Marketing Consulting conducts a patterning exercise with 110+ retailers on Black Friday to understand the strategy and tactics retailers are using to capture sales.  

While the retail world has changed, the drivers for engaging customers through experiential retail remain. These observations can be altered for a digital environment or inspire new ideas to solve new in-store challenges

 Thompson Marketing Consulting conducts a patterning exercise with 75+ retailers on Black Friday to understand the strategy and tactics retailers are using to capture sales. 

 Experiential and distinctive retail patterning gives retailers a view into new approaches in which brands are engaging customers and creating unique in-store experiences. 

 Thompson Marketing Consulting conducts a patterning exercise with 75+ retailers on Black Friday to understand the strategy and tactics retailers are using to capture sales.

Tech-enabled shopping experiences can engage customers at a deeper level, while unique in-store experiences can encourage the customer to walk in the door & stay longer

 Thompson Marketing Consulting conducts a patterning exercise with 75+ retailers on Black Friday to understand the strategy and tactics retailers are using to capture sales.