2024 Experiential and Distinctive retail patterning

Seven themes were observed in 19 new NYC stores including; unique store design, brand collaborations and curated collections. Check out the gorgeous Swarovski flagship, engaging PetCo store and fun Pop Up Grocer amongst others patterned.  

 Black Friday Creep has moved over $5 billion out of November and December
into October. Join Robin and Shelley with guest Angela Thompson, Principal of
Thompson Marketing Consulting, as they look at the broader impact of Pre-Black Friday sales. Pressure on retailers to perform and comp year-over-year sales have a flip side. While daily deals might be exciting for some passionate shoppers, they may be overwhelming for others — especially if it becomes a race to the bottom. Angela will reveal what happened with pre-holiday sales this year, the results of Black Friday and what to expect in 2024. 

Over the past two years, we’ve observed retailers kick-start holiday deals even earlier with persistent promotions. Primarily driven by Prime Day in October, specialty retailers now launch deals in the middle of October to compete with Amazon and other mass retailers.  

12 NYC stores were patterned with 4 main themes emerging - Tech-enabled, Personalization, Sustainability and Brand Immersive

 Thompson Marketing Consulting conducts a patterning exercise with 110+ retailers on Black Friday to understand the strategy and tactics retailers are using to capture sales.  

 Thompson Marketing Consulting conducts a patterning exercise with 110+ retailers on Black Friday to understand the strategy and tactics retailers are using to capture sales.  

While the retail world has changed, the drivers for engaging customers through experiential retail remain. These observations can be altered for a digital environment or inspire new ideas to solve new in-store challenges

 Thompson Marketing Consulting conducts a patterning exercise with 75+ retailers on Black Friday to understand the strategy and tactics retailers are using to capture sales. 

 Experiential and distinctive retail patterning gives retailers a view into new approaches in which brands are engaging customers and creating unique in-store experiences. 

 Thompson Marketing Consulting conducts a patterning exercise with 75+ retailers on Black Friday to understand the strategy and tactics retailers are using to capture sales.

Tech-enabled shopping experiences can engage customers at a deeper level, while unique in-store experiences can encourage the customer to walk in the door & stay longer

 Thompson Marketing Consulting conducts a patterning exercise with 75+ retailers on Black Friday to understand the strategy and tactics retailers are using to capture sales.